Post Originally written on local Site: www.matthewbuckland.com
Big up to Joe Botha and Chris Rawlinson (aka I did an “advanced” driving course) for putting this fun shindig together. The idea was to drive a variety of Audis (a Q5, A4, A6, TT, R8 to be precise) across beautiful Cape Town, with a social media twist. It was to be tweeted, blogged, Facebooked, Flickred and whatevered. Swapping cars along the way, we started off at Audi Centre Cape Town in the city centre, then to Constantia Village, and then to Noordhoek where we met up with former Springbok Bob Skinstad at The Toad (his bar), back through Hout Bay, Llandudno, ending at Mouille point. I believe this may happen again. And I certainly recommend it!
The fact that there were fast, shiny cars had nothing to do with my participation: I was interested in being part of a social media junket using non-traditional methods to advertise and PR themselves. Ok, I lie — it was a bit of both. For me this is a great example of a company opening its doors to new methods of marketing, rather than just going the traditional advertising route. Will be interesting to gauge the return on investment.
Pics of the day below (excuse the quality, was on my iPhone):

Originally Posted on local site www.chrisrawlinson.com (This is one way we help get involved with our local customers)

Last Friday I had the pleasure of helping to organise the first of what I hope will become many Audi Centre Cape Town MVP days. The basic idea was to see if we could use some fun non-traditional media methods to help advertise and get some nice PR for Audi Centre Cape Town.

I chatted to Audi Cape Town and put forward the idea and thanks to the incredible Wernich Stipp we got the go ahead for a fun morning out. Audi Cape Town then kindly agreed to lend us 4 new cars for the day namely the Q5, A4, A5, TT (and an R8 for a surprise drive).

For a PDF copy of the days activities I came up with and gave to all the MVP’s click here.

I arranged for our half way drive stopping point to be at local rugby legend Bob Skinstad’s place in Noordhoek, namely the incredible Toad in the Village (A must visit for anyone staying in Cape Town). Bob even kindly was there to say hi before he left to cover the Tri-Nations (See pic above).

At the Toad we then pulled a name out of a hat for a drive in the Audi R8 and Gabrielle Rosario took the honours, getting to drive it back to town. Finally we ended the day up at Theo’s restaurant in Mouille point, where Audi kindly bought us all a late lunch and even gave us gift bags for coming !!

Audi Centre Cape Town are legends, I have been blown away. For all the pictures from the day click on the Album link below.

The group consisted of Joe Botha, Cath Lückhoff, Matt Buckland, Marilu Matthee, Scott Hayes, Elodie Kleynhans, Gabrielle Rosario and myself. Big Thanks to everyone for coming along and helping out and am looking forward to seeing how this evolves !

****Update: Joe Botha added more pictures on Facebook, Click here*****

View Full Album