Audi’s Electricity Untamed

For those of you that haven’t seen the new Audi Electricity Untamed campaign here is a nice little article of what has been happening so far. Unveiling of the campaign is expected on the 15th September just before the upcoming IAA motor show in Frankfurt/Germany (17th-27th Sept). This article was originally published by Uwe Gutschow, an ex Capetonian now working as Director of Interactive Strategy at ad agency Saatchi & Saatchi in LA. (Click here for the original article)

Interesting new campaign for Audi.

Some interesting clips started appearing on YouTube, like this one:

It’s received over 160k views. There’s also a YouTube Channel with more clips here.

The link at the end of the clips link through to a website that seem to be entirely about creating word-of-mouth around the concept. It basically lists number of blog posts, tweets, flickr photos and YouTube videos, but also feeds in the content on the page. No one is sure what this all means and speculation is that perhaps their launching an electric car or some other technology.

I like the idea of a concept that’s so intriguing that people want to talk, debate and discuss it. Even though they have no idea what it really is.  What I like even more is that Audi is letting people’s speculation and comments filter up to help fuel the speculation.

So far, judging by the numbers it seems to be paying off.

Hopefully the reveal won’t disappoint

Tags: Electricity Untamed, IAA motor show, Uwe Gutschow

This entry was posted on Sunday, September 13th, 2009 at 7:11 pm and is filed under Audi Campaigns, Audi News. You can follow any responses to this entry through the RSS 2.0 feed.