Great PR stunt by Lowe Roche, Canada, for Audi. To show how well the legendary Audi quattro all-wheel drive system sticks to the road they attached Super-powerful rare-earth magnets to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro." To test drive one of our Quattro cars feel free to call us on 021 409 2900.

Until the end of this month we have teamed up with Audi Centre N1 to offer customers R41,000 assistance on your trade in if you’re purchasing a new Audi A4. Give us a call on 021 409 2900 if you have any questions or feel free to email Chris (chris@audicapetown.com).

The London Design Festival and designers Clemens Weisshaar, and Reed Kram, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on display from September 16 to 23, 2010. The project is called OUTRACE and will enable the general public to take control of the eight Audi 8 KR-180 industrial robots via the OUTRACE website or via mobile text messages. The robotic arms will then spell out the text using LED lights attached to the robots arms, then long-exposure cameras capture these interactive light paintings, emailing them back to the original author, to the project website and to social media site to be shared. Each robot weighs over 1200 Kg and the LED lights used write the messages are taken from the Audi R15 race car (winner of this year’s 24h of LeMans).