Audi Quattro: Magnet Cars

Great PR stunt by Lowe Roche, Canada, for Audi. To show how well the legendary Audi quattro all-wheel drive system sticks to the road they attached Super-powerful rare-earth magnets to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro."

To test drive one of our Quattro cars feel free to call us on 021 409 2900.

Tags: Audi Quattro magnet cars, Audi quattro pr stunt, Magnet cars at toronto film festival

This entry was posted on Wednesday, September 22nd, 2010 at 8:00 am and is filed under Audi Campaigns, Quattro. You can follow any responses to this entry through the RSS 2.0 feed.