London Design Festival: Audi OUTRACE

The London Design Festival and designers Clemens Weisshaar, and Reed Kram, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on display from September 16 to 23, 2010.

The project is called OUTRACE and will enable the general public to take control of the eight Audi 8 KR-180 industrial robots via the OUTRACE website or via mobile text messages. The robotic arms will then spell out the text using LED lights attached to the robots arms, then long-exposure cameras capture these interactive light paintings, emailing them back to the original author, to the project website and to social media site to be shared.

Each robot weighs over 1200 Kg and the LED lights used write the messages are taken from the Audi R15 race car (winner of this year’s 24h of LeMans).

Tags: Audi outrace, London Design Festival, outrace project, outraceClemens Weisshaar, Reed Kram

This entry was posted on Monday, September 6th, 2010 at 1:48 am and is filed under Audi Campaigns, Audi News. You can follow any responses to this entry through the RSS 2.0 feed.