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Audi Campaigns
Audi Cape Town A4 Limited Offer Special
Until the end of this month we have teamed up with Audi Centre N1 to offer customers R41,000 assistance on your trade in if you’re purchasing a new Audi A4. Give us a call on 021 409 2900 if you have any questions or feel free to email Chris (chris@audicapetown.com).
Continue Reading »London Design Festival: Audi OUTRACE
The London Design Festival and designers Clemens Weisshaar, and Reed Kram, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on display from September 16 to 23, 2010. The project is called OUTRACE and will enable the general public to take control of the eight Audi 8 KR-180 industrial robots via the OUTRACE website or via mobile text messages. The robotic arms will then spell out the text using LED lights attached to the robots arms, then long-exposure cameras capture these interactive light paintings, emailing them back to the original author, to the project website and to social media site to be shared. Each robot weighs over 1200 Kg and the LED lights used write the messages are taken from the Audi R15 race car (winner of this year’s 24h of LeMans).
Continue Reading »Audi: Augmented Reality Calendar
Audi Audi Germany presents the first car calendar – without cars. Thanks to augmented reality Audi once again proves ‘Vorsprung durch Technik’. The Calendar was sent out to Audi brand ambassadors both in the press and public domain. It was also used to give an exclusive look at the A1 before press pictures where released. Our only issue is that we can’t get this in South Africa yet.
Continue Reading »Justin Timberlake and Audi team up to promote the new Audi A1
We proudly present you the trailer of the stunning new movie "The next big thing" starring Justin Timberlake and Dania Ramirez. Over the next weeks we’ll present you six episodes on the Audi A1 Web special. Be prepared! Episode 1 will begin on 04-05-10. To read more on the new Audi A1 click here.
Continue Reading »Audi A3 TDI Clean Diesel: Green Police
Above is our new commercial for the A3 TDI clean diesel (first aired at the 2010 Super Bowl game). The new A3 TDI is one of the latest of our clean diesel cars, following on from the Q7 TDI that launched last year. The A3 TDI was also recently awarded the Green Car of the year award in the USA and even beat cars like the Toyota Prius, along with the clean diesel VW Golf TDI. The A3 TDI gives up to a 50 percent fuel consumption improvement over the regular gasoline A3 variant, that makes the car very economical to operate with low relative CO2 emissions. To read more about the Green car of the year award click here. To find out more about the new A3 TDI clean diesel feel free to call us on 021 409 2900 or click here to read more online. For more about our fun “Green Police” campaign have a look at our dedicated facebook page here (inc some exclusive downloads)
Continue Reading »Audi MVP day review by Lili Radloff from 24.com
The below article was written by Lili Radloff from 24.com (South Africa’s largest internet portal). Lili was part of our most recent Audi MVP days, and a new member to the club. 4 Audis, 4 hours… Lili Radloff is well impressed. Article: Lili Radloff So, last week I got invited to the Audi MVP day. Why, you ask? Well, because I’m fabulous and important, obviously. Okay, and because Sam couldn’t go. Just so you know, MVP stands for Most Valued Player because VIP is just so last year, dahling. Anyway, 7 other very fabulous and important people and I met at the Audi Centre at the Waterfront and started admiring the cars over coffee and biscuits. I had tea, because I had the tiniest of hangovers, and that’s how I roll then. We had to split into pairs and I put dibs on Chris Rawlinson from Huddlemind as a partner because I’d heard he’d done about a 100 advanced driving courses. Also, he’s from London so he has the cutest English accent. First up was the Audi TT. Now I have to admit, I have anissue with sports cars. Usually I think people who drive them are total tossers. Well, I am eating my words. The TT is a FABULOUS car. And I’ve driven lots of cars. Picture this… If a sleek, sexy jungle cat and a cheetah – the animal, not the rugby player – had a secret Transformer love-child, this would be it. This baby positively purrs. And, holy hell, it fucks off. Hello baby… grrr Also, ahem, the breaks are really good. (There was a moment when I forgot it was an automatic car and I had a small touch of clutch confusion.) Chris still has all his teeth, by the way. And he’s a true gentleman as he didn’t even raise his voice once. Even though I must’ve raised his heartbeat considerably. Next we swopped cars with Charl and Brad from Blueworld and it was time for me to drive the Q7*. I felt like a very rich German soccer mom on SPEED. This monster is luxurious to the max and immediately I imagined myself to be superior to all the other drivers on the road. Superior and … safe. We stopped at one of the beautiful lookout points along Chapman’s Peak and in full-on test-the-mommy-car-mode I lifted and shifted all the seats, creating seating space, then packing space, then seating space, then packing space and so on. All done with one hand. Smooth, I tell you. *As Women24’s Sex Editor, I feel honour-bound to tell you that you won’t be having sex on this car’s bonnet any time soon. It’s simply too high off the ground (unless you’re a tall, sexy freak of nature like that Eric dude from True Blood). But seeing that the car is big enough to have a 6 person orgy INSIDE the car, who cares? Check the view, ladies. Next was the Q5 we got from Matt and Justin. Dudes, what a car! I think it’s by far the coolest, prettiest, zippiest and most powerful small SUV on the market. Chris and I nearly had a fistfight when it came to handing over the keys to Joe and Sue. And finally it was time to drive the A5. It is BEAUTIFUL. It’s the type of car to inspire poetry. With sleek, feminine curves she is sexy as hell, without being girly in the least. The A5 we drove had one of those automatic gearboxes which has 3 different gear systems so you never feel the car changing gears. Or something like that – I wasn’t really listening, I was too busy admiring it. I navigated crazy lunch time Cape Town traffic with it, and got more than a few salivating/admiring/jealous-as-hell stares. Then, Wernich, our charming host, treated us to a lovely lunch and some Jagermeister at the Cape Grace. I admit I cried a little when I had to say goodbye to the TT, but then, I am a girl after all. Which one of these cars would you buy? If you could, that is… Hey, follow me on Twitter @liliradloff and while you’re at it, follow @Women24 too.
Continue Reading »Audi Q5 ad wins at South African Loerie awards
Last weekend the 31st Loerie awards were held here in Cape Town. The Loeries is a bit like the Oscars but for South African advertising. I was lucky enough to attend the awards and very glad when Audi won an award for the above creative spot done by Ogilvy SA. To learn more about the Q5 just click here or pop in and let us organise a test drive for you.
Continue Reading »Audi R8: Garage Poster
Audi Canada have come up with a fun idea to help Audi R8 V10 customers deal with the fact that locally they have sold out of the V10 models. They decided to create a limited edition fun garage door print cover, featuring a life size picture of the Audi R8 V10. If you go to Audi Canada you can buy the print in 3 different sizes for $469.99 (Approx R3,200) each. To check it out for yourself visit: http://www.audi.ca/ca/brand/en/models/r8_52/own_a_r8.html An Audi R8 V10 for R3,200 ! Bargain.
Continue Reading »New Audi A4 2.0 TDI commercial
This is our latest commercial for the A4 2.0 TDI from Germany. To have a look at our Audi Cape Town A4 range just click here or if you are interested in a pre-owned new style A4 just click here to see our latest stock. Enjoy.
Continue Reading »Audi’s Electricity Untamed
For those of you that haven’t seen the new Audi Electricity Untamed campaign here is a nice little article of what has been happening so far. Unveiling of the campaign is expected on the 15th September just before the upcoming IAA motor show in Frankfurt/Germany (17th-27th Sept). This article was originally published by Uwe Gutschow, an ex Capetonian now working as Director of Interactive Strategy at ad agency Saatchi & Saatchi in LA. (Click here for the original article) Interesting new campaign for Audi. Some interesting clips started appearing on YouTube, like this one: It’s received over 160k views. There’s also a YouTube Channel with more clips here. The link at the end of the clips link through to a website that seem to be entirely about creating word-of-mouth around the concept. It basically lists number of blog posts, tweets, flickr photos and YouTube videos, but also feeds in the content on the page. No one is sure what this all means and speculation is that perhaps their launching an electric car or some other technology. I like the idea of a concept that’s so intriguing that people want to talk, debate and discuss it. Even though they have no idea what it really is. What I like even more is that Audi is letting people’s speculation and comments filter up to help fuel the speculation. So far, judging by the numbers it seems to be paying off. Hopefully the reveal won’t disappoint
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