The below article was written by Lili Radloff from 24.com (South Africa’s largest internet portal). Lili was part of our most recent Audi MVP days, and a new member to the club. 4 Audis, 4 hours… Lili Radloff is well impressed. Article: Lili Radloff So, last week I got invited to the Audi MVP day. Why, you ask? Well, because I’m fabulous and important, obviously. Okay, and because Sam couldn’t go. Just so you know, MVP stands for Most Valued Player because VIP is just so last year, dahling. Anyway, 7 other very fabulous and important people and I met at the Audi Centre at the Waterfront and started admiring the cars over coffee and biscuits. I had tea, because I had the tiniest of hangovers, and that’s how I roll then. We had to split into pairs and I put dibs on Chris Rawlinson from Huddlemind as a partner because I’d heard he’d done about a 100 advanced driving courses. Also, he’s from London so he has the cutest English accent. First up was the Audi TT. Now I have to admit, I have anissue with sports cars. Usually I think people who drive them are total tossers. Well, I am eating my words. The TT is a FABULOUS car. And I’ve driven lots of cars. Picture this… If a sleek, sexy jungle cat and a cheetah – the animal, not the rugby player – had a secret Transformer love-child, this would be it. This baby positively purrs. And, holy hell, it fucks off. Hello baby… grrr Also, ahem, the breaks are really good. (There was a moment when I forgot it was an automatic car and I had a small touch of clutch confusion.)  Chris still has all his teeth, by the way. And he’s a true gentleman as he didn’t even raise his voice once. Even though I must’ve raised his heartbeat considerably. Next we swopped cars with Charl and Brad from Blueworld and it was time for me to drive the Q7*. I felt like a very rich German soccer mom on SPEED. This monster is luxurious to the max and immediately I imagined myself to be superior to all the other drivers on the road. Superior and … safe. We stopped at one of the beautiful lookout points along Chapman’s Peak and in full-on test-the-mommy-car-mode I lifted and shifted all the seats, creating seating space, then packing space, then seating space, then packing space and so on. All done with one hand. Smooth, I tell you. *As Women24’s Sex Editor, I feel honour-bound to tell you that you won’t be having sex on this car’s bonnet any time soon. It’s simply too high off the ground (unless you’re a tall, sexy freak of nature like that Eric dude from True Blood). But seeing that the car is big enough to have a 6 person orgy INSIDE the car, who cares?         Check the view, ladies. Next was the Q5 we got from Matt and Justin. Dudes, what a car! I think it’s by far the coolest, prettiest, zippiest and most powerful small SUV on the market. Chris and I nearly had a fistfight when it came to handing over the keys to Joe and Sue. And finally it was time to drive the A5. It is BEAUTIFUL. It’s the type of car to inspire poetry. With sleek, feminine curves she is sexy as hell, without being girly in the least. The A5 we drove had one of those automatic gearboxes which has 3 different gear systems so you never feel the car changing gears. Or something like that – I wasn’t really listening, I was too busy admiring it. I navigated crazy lunch time Cape Town traffic with it, and got more than a few salivating/admiring/jealous-as-hell stares. Then, Wernich, our charming host, treated us to a lovely lunch and some Jagermeister at the Cape Grace. I admit I cried a little when I had to say goodbye to the TT, but then, I am a girl after all. Which one of these cars would you buy? If you could, that is… Hey, follow me on Twitter @liliradloff and while you’re at it, follow @Women24 too.

Post Originally written on local Site: www.matthewbuckland.com
Big up to Joe Botha and Chris Rawlinson (aka I did an “advanced” driving course) for putting this fun shindig together. The idea was to drive a variety of Audis (a Q5, A4, A6, TT, R8 to be precise) across beautiful Cape Town, with a social media twist. It was to be tweeted, blogged, Facebooked, Flickred and whatevered. Swapping cars along the way, we started off at Audi Centre Cape Town in the city centre, then to Constantia Village, and then to Noordhoek where we met up with former Springbok Bob Skinstad at The Toad (his bar), back through Hout Bay, Llandudno, ending at Mouille point. I believe this may happen again. And I certainly recommend it!
The fact that there were fast, shiny cars had nothing to do with my participation: I was interested in being part of a social media junket using non-traditional methods to advertise and PR themselves. Ok, I lie — it was a bit of both. For me this is a great example of a company opening its doors to new methods of marketing, rather than just going the traditional advertising route. Will be interesting to gauge the return on investment.
Pics of the day below (excuse the quality, was on my iPhone):

Originally Posted on local site www.chrisrawlinson.com (This is one way we help get involved with our local customers)

Last Friday I had the pleasure of helping to organise the first of what I hope will become many Audi Centre Cape Town MVP days. The basic idea was to see if we could use some fun non-traditional media methods to help advertise and get some nice PR for Audi Centre Cape Town.

I chatted to Audi Cape Town and put forward the idea and thanks to the incredible Wernich Stipp we got the go ahead for a fun morning out. Audi Cape Town then kindly agreed to lend us 4 new cars for the day namely the Q5, A4, A5, TT (and an R8 for a surprise drive).

For a PDF copy of the days activities I came up with and gave to all the MVP’s click here.

I arranged for our half way drive stopping point to be at local rugby legend Bob Skinstad’s place in Noordhoek, namely the incredible Toad in the Village (A must visit for anyone staying in Cape Town). Bob even kindly was there to say hi before he left to cover the Tri-Nations (See pic above).

At the Toad we then pulled a name out of a hat for a drive in the Audi R8 and Gabrielle Rosario took the honours, getting to drive it back to town. Finally we ended the day up at Theo’s restaurant in Mouille point, where Audi kindly bought us all a late lunch and even gave us gift bags for coming !!

Audi Centre Cape Town are legends, I have been blown away. For all the pictures from the day click on the Album link below.

The group consisted of Joe Botha, Cath Lückhoff, Matt Buckland, Marilu Matthee, Scott Hayes, Elodie Kleynhans, Gabrielle Rosario and myself. Big Thanks to everyone for coming along and helping out and am looking forward to seeing how this evolves !

****Update: Joe Botha added more pictures on Facebook, Click here*****

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