The new Audi A1 is now available at Audi Cape Town. Prices start at R219,900 to R270,500 inc VAT. The all new Audi A1’s come as standard with several fuel and CO2 efficiency specs such as stop start technology, brake recuperation, and energy saving tips feature in the driver’s information system screen. Other features include a 6.5” LCD entertainment display, Halogen headlights, and driver, front passenger, front side and head airbag system. All cars also come with a 5 year 100,000Km Audi Freeway plan. For full details call us in store on 021 409 2900 or click here to view a PDF brochure of the A1.

Audi A1 South African Price List

Until the end of this month we have teamed up with Audi Centre N1 to offer customers R41,000 assistance on your trade in if you’re purchasing a new Audi A4. Give us a call on 021 409 2900 if you have any questions or feel free to email Chris (chris@audicapetown.com).

The London Design Festival and designers Clemens Weisshaar, and Reed Kram, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on display from September 16 to 23, 2010. The project is called OUTRACE and will enable the general public to take control of the eight Audi 8 KR-180 industrial robots via the OUTRACE website or via mobile text messages. The robotic arms will then spell out the text using LED lights attached to the robots arms, then long-exposure cameras capture these interactive light paintings, emailing them back to the original author, to the project website and to social media site to be shared. Each robot weighs over 1200 Kg and the LED lights used write the messages are taken from the Audi R15 race car (winner of this year’s 24h of LeMans).

Audi Audi Germany presents the first car calendar – without cars. Thanks to augmented reality Audi once again proves ‘Vorsprung durch Technik’.

The Calendar was sent out to Audi brand ambassadors both in the press and public domain. It was also used to give an exclusive look at the Audi A1 before press pictures where released.

Our only issue is that we can’t get this in South Africa yet.

Above is the new 2011 A8 interior  Audi spend an enormous amount of time making sure our interiors are at the top or ahead of the curb for quality and standards, and over years seem to have built up a good reputation for it. Now it seems even GM is conscious of this fact. GM’s Vice President of Global Engineering, Karl Stracke is the one who has gone public with his viewpoints regarding the Audi interiors quality. As per Karl, GM is fast-improving the quality of its interiors but it is still to meet the benchmark set by Audi. Karl mentioned that he recently drove the Corvette Grand Sport and he did like the performance but what did not convince him were the interiors. ! Karl why not try our R8 V10 ? I think you’ll find its performance satisfactory and its interior up to scratch. Main story via: Car Blog

Audi global have recently announced the new updated 2011 Audi TT. The main upgrades from the current TT are as follows:

• LED daytime running lights now standard for S line versions, new interior trim elements
• Engine efficiency improved by up to 14 per cent thanks in part to newly adopted energy recuperation technology – new 2.0 TFSI engine with 211PS featuring Audi valvelift technology offers significant economy gains
• TT Enhanced exterior design, new colours inside and out, xenon headlamps with Coupe 2.0 TFSI 211PS with manual transmission – 0-62mph 6.1 seconds (TT Coupe 2.0 TFSI 200PS 6.6 seconds), top speed 152mph (149mph), combined MPG 42.8 (36.7) , CO2 154g/km (183g/km)
• New sport button first seen in TT RS available as an option across the range – alters throttle response, steering servo assistance and engine note
• S tronic transmission option for TT RS due in 2010

The new range will be available in South Africa in the coming months. For more details or to book a test drive, call us on 021 409 2900. Click on the images to see larger versions.  

We proudly present you the trailer of the stunning new movie “The next big thing” starring Justin Timberlake and Dania Ramirez. Over the next weeks we’ll present you six episodes on the Audi A1 Web special. Be prepared! Episode 1 will begin on 04-05-10.

To read more on the new Audi A1 click here.

Above is the first drive video of the new Audi RS5 coupe. The RS5 will be launched later this year and comes with a 4.2-liter V8 that produces 331 kW (444 hp / 450 PS) and 430 Nm (317 lb-ft) of torque. It is connected to a seven-speed S tronic transmission, and can accelerate from 0-100 km/h in 4.6 seconds, before topping out at an electronically limited 250 km/h (155 mph). If that isn’t fast enough, upon request we can remove the speed limiter to enable the car to hit 280 km/h (174 mph). Despite this immense performance, the RS5 only consumes 10.8 liters of petrol per 100 km (21.78 US mpg) A new crown-gear center differential is also available in the RS5 to ensure that the handling is as better as the engine. The self-locking crown-gear “can widely vary the distribution of torque between the front and rear axles to improve handling further. ” When extra traction isn’t required, the unit has a 40:60 rear-biased configuration. This new differential operates in conjunction with electronic torque vectoring, which affects all four wheels. If one of the inside wheels becomes imbalanced while the vehicle is at its operational limits, then the system slightly decelerates the wheel to obviate wheel spin. This results in terrific traction on the one hand while generating a yaw moment which aids cornering.” The car comes as standard with 19-inch five-spoke alloy wheels (20-inchers are optional). Other highlights include twin oval exhaust pipes (which are integrated in the rear bumper), a large diffuser, and a rear spoiler which automatically extends at 120 km/h (75 mph) and retracts at 80 km/h (50 mph) Expect SA launch dates possibly in the 3rd quarter of 2010, call us to reserve your RS5 coupe now.  

For the launch of  the new Audi A1 in Europe, Audi AG have created a specially constructed launch event stand called AreA1 (nice play on the lettering). The stand is currently touring throughout Europe and the above video from Audi TV shows footage from the start of the tour in sunny Barcelona.

Audi recently unveiled the new Audi A1 at the Geneva Motor Show. The A1 is a small hatchback and will be the new entry level Audi. The cars main competition will be the Mini, so Audi have made sure the A1 is Über refined and will also be offering a number of variants in the near future. The 2 main future variations will be the A1 S series, and an e-Tron version of the car (more on that at a later date).

The A1 is currently available with either a 1.2TFSI petrol engine, 1.4 TFSI petrol engine, or a 1.6 TDI diesel, these engines produce a 0-100 kmph time of approx 11.9 seconds, 9 seconds, and 10.6 seconds respectably.

Orders for the A1 open up in May, and first cars should be with customers in Europe by November (SA early next year TBC). Prices start from £13,145 going up to £18,280

For more pictures look at the Autosport A1 gallery by clicking here.
For more details from the official Audi UK micro site click here.